Launching the Chivas Gala Kit during the Copa Libertadores meant the team was out of reach. We solved the logistical puzzle with a guerrilla-style shoot: flying to the match location and capturing the players in a pop-up studio in under 10 minutes.

But the real craft was in the sound design. Since we couldn't film the stadium, we built the atmosphere sonically. We scanned hours of historical footage to extract the perfect chants, using the real voice of the 'afición' to bring the spot to life.